Most of David Carson’s most well known work has a lot to do with typography. Carson uses a wide variety of typefaces and sizes in many of his works. Over the years he has gained a great reputation for this and is now known as one of the greatest designers of the 90s. His involvement in RayGun, an internationally known magazine with a focus on music and its accompanying lifestyles, helped him to gain attention in the design world. He quickly accrued a long list of clients who wanted his work, including high profile companies such as Nike, Pepsi Cola, and Mercedes-Benz.
David Carson has also published four books on design. The End of Print, published in 1995, was co-created by Carson and Lewis Blackwell and is now the best-selling graphic design book worldwide. His three other books, 2nd Sight (1997), Fotografiks (1999), and Trek (2000), have further established him in the field of design. In fact, Carson has won over 170 awards for his work to date. Carson still works in New York, but runs his own company, David Carson Design, Inc., which also has offices in Del Mar, California, and Zurich, Switzerland.
Carson’s work set a precedent for all typography work in graphic design to come after. His lack of fear to play with words in his art helped him to develop his own style and set him apart from many other designers at the time. He made it acceptable to use letters and words instead of imagery to get the point across. Because of this, his work is highly sought after and has inspired many other artists, as well.
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