I thought that Michael Bierut has come up with a very interesting (although demeaning) way to please clients. The typical situation, the client wants the logo to be bigger. Bierut suggests that you appease your client by slightly changing the size of the logo at least 5 times and bringing it back to them so that they may choose their particular favorite. People who argue about size just love all the options. By doing this, you please your client by changing the size, but not by very much. Of course, Bierut suggests using this trick in only the most desperate of situations.
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