Class Notes 2

San Serif Typefaces

Futura
- Typeface of VW
- 1800s
- German

Gillsans
- 1930s
- Typeface of London Underground
- British

Optima
- Not assertive not passive
- pharmaceuticals/shampoo/soap

Serif Typefaces

Times New Roman
- Actually form Roman times

Century Schoolbook
- 19th - 20th century
- created for schoolbooks

Palatino
- Contemporary
- 20th century

Garamond
- 300-400 years old
- used in art/coffee table books

Rockwell
- Recent
- Heavy
- Packaces of technology products (mice, modems)

lines - letting (leading?)
letters - kerning