Tuesday, December 15, 2009

Class Notes 3

Illustrator - vector based (infinite possibilities) mathematical equation. can be scaled (enlarged or made smaller) without losing quality
Photoshop - raster based (grid) (becomes pixelized when enlarged)

Start big, Print small.

Highlights, ALWAYS HAVE DETAIL IN HIGHLIGHTS.
Shadows, also need detail. No blacking out of shadows.
Midtones, good gradation of tones.

Human eye can see more than more digital cameras
1000:1 contrast ratio
Cameras 100:1 contrast ratio (magazines/print)
Newspaper 20-30:1 contrast ratio

Design Principles
facilitation - to not control, but make ease for others to take control
control - to have complete control

inflection point - like a turning point

facilitation - no original content, facilitation for others content, (Win7 site) Biggest media company in the world, Google.

control - last year at marienbad

Singularity
- Computational terms change
- Every 18 months, capacity of computational functions doubles.

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